O maior guia Para Otimização de anúncios
O maior guia Para Otimização de anúncios
Blog Article
Preferred deals: In a preferred deal, an advertiser can get a sneak peek at a publisher’s available inventory and buy it at a fixed price before it goes up for auction.
The act of buying and selling ad inventory has made great strides over the last few years and will only make greater leaps as the CTV popularity boom continues.
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Much of this revolution was kickstarted by computers and programmatic buying; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB).
Publishers sell ad space on their websites, and advertisers buy it to display their ads to a target audience. RTB decides which ad to display on a particular site. Traditionally, there are 3 main players involved:
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Qual dos indicadores do eficácia da campanha do vídeo abaixo é o principal impulsionador do retorno do investimento e este Muito mais forte em mídias digitais?
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Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.
Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.
The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser.
As trocas programáticas fornecem acesso a dados em tempo real e relatórios avançados sobre placements e desempenho do anúncios, para qual anunciantes e publishers possam otimizar campanhas de maneira more info rápida e precisa.